Meet the Visionaries Behind Palmyra Siargao
The minds shaping Siargao’s most soulful destination.
Chairman Lynie Espiel Bereso, MiM
Chairman & Chief Executive Officer (CEO)
Visionary Entrepreneur | Transformational Leader | Woman of Faith
Lynie Espiel-Bereso is the powerhouse behind the Bereso Group of Companies and the trailblazing Chairman and CEO of WELLife Network Marketing Corporation. Under her bold and values-driven leadership, WELLife achieved nearly 200% growth—at the height of a global pandemic—proving that true leadership doesn’t wait for calm seas; it rises to meet the storm.
Through WELLife, Lynie has empowered thousands of Filipino families with access to eco-conscious essentials and inclusive income opportunities, building a nationwide movement of health, hope, and financial dignity. Her life’s mission—to serve with faith and build with purpose—has led to award-winning initiatives like Tabang May Buhay, Help Rebuild Homes, and Tabang Kabataan, all focused on disaster response, youth empowerment, and sustainable community development.
In 2025, Lynie expanded her vision by founding WELLBUILD Development Corporation—a new force in Philippine real estate committed to developing world-class, purpose-driven communities. Its flagship project, PALMYRA Siargao, will soon become the island’s first luxury mid-rise development: a new icon for tropical living that blends sustainability, culture, and legacy.
Lynie’s journey from modest beginnings to becoming a multi-awarded business icon is chronicled in her inspiring book, The Unqualified Leader, where she shares how faith, perseverance, and God’s grace transformed her path.
Her accolades include:
Global Women Who Rule (2021–2022)
World-Class Excellence Japan Awards (2022)
Asia’s Golden Icon Award for Leadership (2023)
ASEAN Outstanding Business Leader for Social Change (2024)
And many more honors from industry and international bodies.
Despite the spotlight, Lynie remains deeply grounded—a woman of faith who leads not for applause but for impact. Her mission is clear: to lift others, build with excellence, and lead with unwavering faith.
Peter Nystrom
Director of Global Business Development
With over 25 years of leadership in the nonprofit sector across Southern California and beyond, Peter Nystrom has built a lifelong career centered on community building, cross-sector partnerships, and strategic development.
His track record includes success in fundraising, facility oversight, program expansion, and operational excellence—always with a heart for meaningful, people-first impact.
Now stepping into the private sector, Peter brings his unique relational capital and global perspective to WELLBUILD Development Corporation as the Global Director of Business Development. In this role, he leads investor engagement and partnership strategy across the U.S. and Asia, supporting WELLBUILD’s mission to create immersive, sustainable, and socially rooted developments—beginning with its flagship project, PALMYRA Siargao.
Peter is deeply passionate about cultivating trust-driven relationships that fuel long-term growth. An Eagle Scout and lifelong outdoorsman, he believes that business—like nature—thrives on stewardship, adaptability, and intention.
He holds a B.A. in Fine Arts with a minor in Architectural Design from Lafayette College. Peter resides in Long Beach, California with his wife Lani, and is a proud father of five sons. When not forging new partnerships, you’ll find him cooking, playing golf, or relaxing by the beach with their dog, Dusky.
Jeric Timbang
Director of Digital Strategy & Training
Jeric Timbang is a psychology-based digital marketing strategist with over a decade of experience in branding, lead generation, and content marketing. He specializes in using behavioral science to craft persuasive messaging, high-converting campaigns, and scalable marketing systems for real estate, lifestyle, and purpose-driven brands.
Grounded in his degree in Clinical Psychology, Jeric applies deep insights into consumer behavior, decision-making, and communication to every strategy he builds. He holds certifications in Neuro-Linguistic Programming (NLP), life coaching, hypnotherapy, and the DigitalMarketer™ methodology, blending theory and practice into results-driven execution.
He is the author and copywriter of over 15 books and 200+ articles, and hosts two well-followed podcasts—The Business Growth Podcast and The Consider This Podcast—covering business psychology, influence, and strategic thinking.
Jeric also has a growing social media presence, with over 100,000 followers on TikTok and more than 3 million total views, all achieved organically. His content—centered on personal finance, entrepreneurship, and psychological growth—has positioned him as a trusted and relatable voice for modern professionals. On Threads, his organic posts have reached over 1 million views, further amplifying his reach across platforms.
At Palmyra Siargao, Jeric leads digital strategy, content direction, and the marketing systems that drive online growth, lead conversion, and brand clarity.
You can follow Jeric’s insights on TikTok, Facebook, and Threads by searching @heyimjeric.
Jedfrey Tan
Director of Sales & Compliance
With a career shaped by academic excellence, global exposure, and entrepreneurial experience, Jedfrey Tan brings a multidimensional edge to business development and organizational strategy. From graduating with First Class Honours in Business Information Technology in the UK—becoming the first Filipino to earn such distinction at the University of Portsmouth—to earning top awards across his academic life, Jedfrey has consistently combined analytical rigor with a passion for systems thinking.
Jedfrey’s professional journey spans finance, operations, and international hospitality, including his time with Deutsche Knowledge Services and entrepreneurial ventures since 2009. His leadership is marked by discipline, cross-cultural fluency, and a sharp ability to simplify complexity—skills that serve him well in navigating high-stakes business environments and strategic partnerships.
As a decorated member of Toastmasters International, he has earned national recognition for communication and leadership, including District Evaluation Champion (2024), Toastmaster of the Year, and Area Director of the Year. His expertise in crafting persuasive messaging and leading with clarity makes him an asset in business negotiations, investor engagement, and team alignment.
Currently contributing to WELLBUILD Development Corporation and its flagship project PALMYRA Siargao, Jedfrey helps shape field strategy, communications, and stakeholder relations. He is passionate about sustainable development, cultural pride, and helping visionary ideas take flight with structure and soul.
Engr. Eglesciano "Boboy" Bereso
Director of Safety & Site Compliance
With decades of technical expertise and industrial leadership, Engr. Eglesciano S. Bereso plays a pivotal advisory role in WELLBUILD’s infrastructure development. As Director of Safety & Site Compliance, he collaborates with architects and engineers to ensure each project upholds strict safety protocols while staying aligned with WELLBUILD’s eco-conscious and community-centered build philosophy.
A former engineer with the Philippine National Oil Company and a veteran in offshore operations, he brings seasoned insight into the complexities of large-scale development. His current enterprise, TC Chemical & Engineering Services, supplies technical solutions across engineering and industrial maintenance sectors.
Beyond construction, Engr. Bereso is a guiding force in financial empowerment—serving as Chairman of WELLServe Credit Cooperative and a board member of WELLife Corporation. His steady hand, technical precision, and unwavering integrity make him a cornerstone of WELLBUILD’s foundational leadership.
Jayzel Calibo
Director of Marketing Operations & Creative Execution
Jayzel Calibo is a results-driven marketing and operations strategist with over eight years of experience in luxury hospitality, U.S. property leasing, and high-converting digital funnel design. She has led pre-opening operations for resort brands, managed leasing and resident relations in the U.S., and developed real estate campaigns for brokerages in Austin, Texas.
She specializes in turning brand vision into executable strategies—bridging hospitality excellence with digital automation, visual storytelling, and customer journey design. As the founder of a conversion-focused funnel design service, she has helped coaches and digital entrepreneurs launch and scale with clarity, confidence, and speed.
Jayzel holds a transnational double degree in International Hospitality Management, conferred by De La Salle–College of St. Benilde (Philippines) and Vatel International Business School (France). Through this globally competitive program, she was trained in hotel and tourism management, global operations strategy, cross-cultural communication, and French language proficiency—earning her academic distinction as magna cum laude. Her education equips her with the mindset, professionalism, and leadership required for international, service-driven businesses.
At WELLBUILD, Jayzel executes branding and marketing strategies developed in collaboration with the strategy lead. She manages creative production across digital and print channels, oversees branded content rollout, and ensures campaigns are delivered with clarity, consistency, and cohesion. She also leads the development of property management SOPs—laying the groundwork for guest-resident experience standards and operational readiness across WELLBUILD’s real estate portfolio.
At Palmyra Siargao, WELLBUILD’s flagship project, Jayzel supports creative execution, investor marketing materials, and visual asset management—working closely with the strategy team to bring the brand’s vision to life across every touchpoint.
Laarni "Lani" De Leon
Director of Administration
Laarni “Lani” De Leon is the quiet force of structure, compassion, and grit behind WELLBUILD’s operational core. A mother of three biological children and two stepchildren, Lani’s life has been a testament to love, sacrifice, and resilience—from the chaos of Metro Manila to the rebuilding of her life in the U.S. with nothing but a suitcase and determination.
A graduate of the College of the Holy Spirit Manila with a degree in Fine Arts (Illustration and Advertising), she began her career as an event photographer and visual storyteller. In 2014, she migrated to Alaska and later California, where she mastered medical billing, accounts administration, HR, and office operations for fast-growing construction firms—skills that would prepare her for her current leadership in WELLBUILD.
Now serving as Director of Administration, Lani brings both emotional intelligence and operational discipline to the company. She ensures that processes run smoothly, people feel valued, and the vision behind WELLBUILD is implemented with care, structure, and heart.
Her story is one of relentless faith and reinvention—and it continues to shape the very soul of the company.
Joybelle Aguilar
Director of Finance & Treasury
Joybelle Aguilar brings with her a wealth of experience in financial stewardship, rooted in her years of dedicated service with the Armed Forces of the Philippines (AFP) in the Visayas region. As an accountant within the AFP, Joybelle upheld the highest standards of integrity, accountability, and precision—managing public funds with unwavering discipline and deep respect for service.
Her work in a high-responsibility, compliance-driven environment shaped her ability to navigate complex financial systems while ensuring transparency and accuracy. These values seamlessly carry over into her role at WELLBUILD Development Corporation, where she now serves as Accounting & Compliance Officer.
Joybelle plays a key role in maintaining the financial health of the organization—ensuring that every peso is tracked, every report is clean, and every project is supported by sound fiscal practices. Her military-honed discipline, combined with a heart for nation-building, makes her an invaluable asset in WELLBUILD’s mission to build world-class communities with honor and trust at the foundation.
Rooted in Integrity. Building with Intention.
At the heart of Palmyra Siargao is a team that believes in preserving the spirit of Siargao while elevating its potential. From experienced engineers to purpose-driven entrepreneurs, each incorporator brings a unique piece of the puzzle—ensuring that what we build isn’t just seen, but felt.
Together, we're creating more than a resort. We're creating a belonging for residents, travelers, locals, and future generations.
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Disclaimer: Some images on this website are AI-generated representations of Palmyra Siargao and will be updated with official architectural perspectives upon completion.